Leadership
Led by professionals who understand delivery.
The joint venture leadership team brings together engineering judgment, project management
discipline, commercial control, and delivery-focused construction expertise shaped by
international project experience.
Executive Leadership
A leadership team built around execution, control, and commercial clarity.
NEO Baseline JV is led by professionals whose combined backgrounds support clients across
project strategy, engineering coordination, cost management, controls, and high-stakes delivery environments.
Together, they strengthen the JV's ability to serve owners, developers, and project stakeholders across the Middle East.
JV Leadership
Imad Aly, M.Sc. CE, PMP, P.Eng.
Imad Toufic Ali leads the executive lineup of the joint venture with an engineering and project management
profile aligned to disciplined delivery, technical coordination, and decision-quality leadership. His background
strengthens the JV's ability to engage complex projects with a balanced perspective across engineering judgment,
execution planning, and owner-focused project governance.
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JV Leadership
Erkan Tatar, P.Eng., MBA, PMP
Founder and managing director of NEO Project Consulting, Erkan Tatar brings more than 25 years
of construction and project leadership experience across project management, construction management,
planning, and strategic consulting. He adds multidisciplinary leadership and technology-led thinking
to the JV's operating model for large-scale and fast-moving project environments.
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JV Leadership
Feyza Tatar, PQS
Feyza Tatar is a Professional Quantity Surveyor and cost management leader with over 25 years
of experience in international construction contracts. Her work centers on budgeting, cost planning,
quantity surveying, project controls, and commercial discipline for complex developments, bringing
valuable financial visibility and contractual awareness to the joint venture.
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Founding Strengths
Backed by two complementary organizations.
The leadership structure is reinforced by the founding strengths of NEO Project Consulting and Baseline Engineering,
allowing the JV to combine project advisory, engineering review, supervision, cost control, and reporting systems within one platform.
Founding Partner
NEO Project Consulting
Project management, construction management, planning, controls, cost visibility, and digital reporting systems.
Founding Partner
Baseline Engineering
Engineering review, quality control, site supervision, technical coordination, claims-sensitive records, and commercial support.
Credentials that matter
Engineering registrations, project controls capability, quantity surveying depth, digital dashboards, quality systems, and field-facing delivery expertise.
- Engineering and technical review expertise
- Project controls and dashboard reporting capability
- Cost planning, budgeting, and quantity surveying strength
- Commercial awareness and documentation discipline
- Quality and supervision support aligned with project specifications